Authentic Heartfelt Marketing:
6 steps to business success
ONLINE COURSE WITH MENTORING
20+ hours of learning material | Lifetime access | £557
Authentic Heartfelt Marketing
6 steps to business success
- Create a successful yoga business with classes, workshops, retreats or courses that sell
- Understand the available market for your business and how to find your potential students
- Know how to package, price and present what you're offering to appeal to your target audience
- Be able to use marketing tools effectively to attract new students and keep current ones
This online course is delivered via pre-recorded talks and presentations and live workshops, with downloadable templates to guide you to work through the key steps you need to follow for business success. In the live online workshops we demonstrate some key exercises with real-life examples and answer your specific questions, to mentor you through the process.
We bring you the combined expertise of Laura Gilmore and Julia Dance. Laura is a yoga teacher of 25 years and Studio Director for 15. Julia has a 20-year career in marketing, specialising in transforming ethical brands from middling to thriving.
Our first course cohort is now live and running so the course is currently closed for further participants while we mentor our current group through. Be part of round 2! Join our waitlist for early notification of when you can buy and access the course and be part of our second cohort this summer.
Authentic Heartfelt Marketing
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Seeking the secret to success?
We train to teach yoga, not to sell it! Studies show that 80% of teachers feel like they are falling short in terms of business. Despite working hard, supporting your students and loving teaching, it's not working financially. In turn this affects your confidence, and the more you question yourself, the harder it is to sell what you do. It's a slippery slope.
You're not alone! We are totally inspired to support you to thrive as a yoga teacher. I have spent my life developing so much expertise in yoga training and now I want YOU to be able to reach far and wide with your offerings. I am here for it. Are you?!
This course is designed to give you all the tools you need for business success, in a language that makes sense to you and works for your specific business. We'll give you the confidence to share what you've got, the knowledge to find your people and the skills to communicate it effectively so you too can make a living doing what you love!
Let's make a healthy living out of authentic yoga!
With step-by-step guidance and support from those who have been there before, this course will enable you to connect with your mission, define what you want to achieve, find your people and communicate what you can offer. We will be sharing insights from 25 years of yoga teaching, 15 years of running a studio and 20 years of marketing expertise.
Course contents
The course follows a 6-step plan, taking you through from start to ‘sell’. It is suitable for teachers just starting out, those early on in business and those wanting to do a review of an established business. You can also use steps in isolation to re-visit areas of planning or just the resources in Step 6, which cover the individual marketing tools in detail.
Step 1: Set your intention
Yoga is one of the most adaptable businesses - we can take our skills abroad on retreat or into the boardroom of big companies! Let's be clear on the options and outline everything you need to know to shape your yoga business. We cover yoga business tools and strategy options for long term success, then help you defne your own business mission and goals.
Step 2: Understand your market
We help you to take a market focused approach, for greater success, giving you the tools to research and understand your available market and where you might fit in. Define who and where your potential students are by understanding your current situation and your competition.
Step 3: Define your brand
The more clear the vision, the easier others can see you and the quicker it becomes reality. We help you clarify what your business (brand) values are, what makes you and your offering unique and how to consistently communicate this to attract the students who need what you have to give.
Step 4: Match your offer to the market
Discover the exact methods to match what you offer to the audiences with the best potential to help you achieve your goals. We put together your mission, market and brand to establish how you can make your vision a reality and show you how to shape what you are offering for maximum success.
Step 5: Make a business and marketing plan
Success starts with a strategy and an achievable plan. We explore all of the marketing tools available to you and identify the perfect method for you to achieve your goals. From how to attract new students, nurture interest and converting to bookings, through to keeping students long term. Let's translate your brand, messages and offer into an effective campaign that gets results.
Step 6: Make marketing that works!
The secret here is efficiency. We cover how to use both digital and offline marketing tools effectively, so your time is optimised. We have everything for you; templates for leaflets and adverts; website advice; strategy to build your email list and run a successful email campaign; how to harness the power of social media and expert tips on creating compelling photography, video and print material.
The full value of everything included within the course:
20+ hours of prerecord video by experts in their fields, + course notes, copy writing support + brand guide £657
Live sessions + playback/ year £420
Templates for your flyers/ leaflets & socials £99
Retreat & workshop planning guide £299
Social Media Savvy Training £427
Ongoing feedback + support within the Private Facebook Group £120
Personal review of your present situation- invaluable! £40
With a FREE bonus module: Social Media Savvy
From hiding to thriving on social media with a full strategy + all the tips + templates to find your flow.
£2062 £557
We have journeyed through the challenges of building a yoga business & brand, ready to support you with everything you need specific to yoga. If there was ever a time to invest in you and your business this is it.
I'm Laura
I have 25 years of experience of yoga business and have successfully guided my studio through 15 years of massive change in the yoga world, as well as a global pandemic. Often I have made mistakes but I have learnt on the job and put together everything I know to guide you to have the yoga career you need and that your students need you to have.
Yoga continues through to expand and become more commercialised, but as yoga teachers and small businesses we need to know how to plan and market ourselves so that we can be bring authentic, compassionate yoga to those who need it.
It’s tempting to see yoga as separate from business but if we want to be effective and love with ease we need to know how to be professional and communicate what we are about.
I have experience at every level of yoga teaching and a depth of knowledge that comes from being an insider for 25 years!
"Taking the leap to do this course was one of best decisions I’ve ever made and the learning continues long after the course ends - the best money you’ll ever spend."
Sian, on our 300-hour teacher training
"Laura teaches with humour and humility with a deep knowledge of yoga. There is plenty of time for group discussions where we can share ideas and knowledge."
Rebecca, on our Live Yoga Intensives
Over 30 years
of teaching transformative yoga and yoga teacher training courses
Over 15 years
of training teachers at the longest running yoga studio in Bristol
Over 1000 teachers trained
through my 200 hour and 300 hour advanced teacher training courses and intensives
BUY THE COURSE
The course is now closed for new participants but join our waitlist for early notification when round 2 opens soon!
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AUTHENTIC HEARTFELT MARKETING
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JOIN WAITLIST14-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied with the course, let us know within the first 14-days for a full refund. No questions asked.