Yoga Marketing & Business:
6 steps to success


40 hours | 12 months access | £557

Launches 22nd Jan 2024 - pre-order now


Yoga Marketing & Business

6 steps to success making a living out of yoga

  • Create a successful yoga business with classes, workshops, retreats or courses that sell
  • Understand the available market for your business and how to find your potential students
  • Know how to package, price and present what you're offering to appeal to your target audience
  • Be able to use marketing tools effectively to attract new students and keep current ones

This online course is delivered via pre-recorded talks and presentations and live workshops, with downloadable templates to guide you to work through the key steps. In the live online workshops we demonstrate the key exercises with real-life examples and answer your specific questions.

We bring you the combined expertise of Laura Gilmore and Julia Dance. Laura is a yoga teacher of 25 years and Studio Director for 15. Julia has a 20-year career in marketing, specialising in transforming ethical brands from middling to thriving.

Yoga Marketing & Business


or £55.70 for 10 months

  • Online course to study in your own time plus live mentoring
  • Over 12 hours of high quality pre-recorded video
  • Talks and presentations explain key concepts
  • Downloadable templates to implement the step by step strategy
  • Live workshops for problem solving and real-life examples
  • Your specific issues and questions answered in live sessions
  • Teacher support via Q&A within the course and community
  • Access to the private Facebook group 
  • Certificate of completion
  • 12 months access to course
  • Counts for Yoga Alliance US certification
  • Learn from Mobile, Tablet, Desktop Web

Seeking the secret to success?

We train to teach yoga, not to sell it! Studies show that 80% of teachers feel like they are falling short in terms of business. Despite working hard, supporting your students and loving teaching, it's not working financially. In turn this affects your confidence, and the more you question yourself, the harder it is to sell what you do. It's a slippery slope. 

You're not alone! We are totally inspired to support you to thrive as a yoga teacher. I have spent my life developing so much expertise in yoga training and now I want YOU to be able to reach far and wide with your offerings. I am here for it. Are you?!

This course is designed to give you all the tools you need for business success, in a language that makes sense to you and works for your specific business. We'll give you the confidence to share what you've got, the knowledge to find your people and the skills to communicate it effectively so you too can make a living doing what you love!

Not only that- but as our first batch of students this offer is pretty much too good to be true!

Let's make a healthy living out of authentic yoga!

With step-by-step guidance and support from those who have been there before, this course will enable you to connect with your mission, define what you want to achieve, find your people and communicate what you can offer. We will be sharing insights from 25 years of yoga teaching, 15 years of running a studio and 20 years of marketing expertise.

Course contents


Module 1: Set up the yoga business you want to run

Yoga is one of the most adaptable businesses - we can take our skills abroad on retreat or into the boardroom of big companies! Let's be clear on the options and outline everything you need to know to shape your yoga business. We cover yoga business tools and  strategy options for long term success.

Module 2: Match your vision to the market
Define who and where your potential students are by understanding the available market and the competition. Discover the exact methods to match what you offer to the audiences with the best potential to help you achieve your goals. We establish the basis for making your vision a reality.

Module 3: Define and describe you and your offer

The more clear the vision, the easier others can see you and the quicker it becomes reality. We help you clarify what your business (brand) values are, what makes you and your offering unique and how to consistently communicate this to attract the students who need what you have to give.

Module 4: Make a marketing plan

Success starts with a strategy. We explore all of the marketing tools available to you and identify the perfect method for you to achieve your goals. From how to attract new students, nurture interest and converting to bookings, through to keeping students long term. Let's translate your brand, messages and offer into an effective campaign that gets results.

Module 5: Transform the plan into reality  

The secret here is efficiency. We cover how to use both digital and offline marketing tools effectively, so your time is optimised. We have everything for you; templates for leaflets and adverts; website advice; strategy to build your email list and run a successful email campaign; how to harness the power of social media and whether to go with advertising; and expert tips on creating compelling photography, video and print material.

Module 6: Review and revise to thrive! 

Start to enjoy more self belief as your skills lead to success! Discover how to stay on target and within budget, by measuring the success of your marketing. Know how to  make improvements or keep on track with what works. Discover the short term targets that lead to long term goals.

I'm Laura

I have 25 years of experience of yoga business and have successfully guided my studio through 15 years of massive change in the yoga world, as well as a global pandemic. Often I have made mistakes but I have learnt on the job and put together everything I know to guide you to have the yoga career you need and that your students need you to have.

Yoga continues through to expand and become more commercialised, but as yoga teachers and small businesses we need to know how to plan and market ourselves so that we can be bring authentic, compassionate yoga to those who need it.

It’s tempting to see yoga as separate from business but if we want to be effective and love with ease we need to know how to be professional and communicate what we are about.

I have experience at every level of yoga teaching and a depth of knowledge that comes from being an insider for 25 years!

"Taking the leap to do this course was one of best decisions I’ve ever made and the learning continues long after the course ends - the best money you’ll ever spend."

Sian, on our 300-hour teacher training

"Laura teaches with humour and humility with a deep knowledge of yoga. There is plenty of time for group discussions where we can share ideas and knowledge."

Rebecca, on our Live Yoga Intensives


The course launches 22nd January 2024. Pre-order now and get access as soon as the course goes live.





one-off payment

  • 12+ hours of pre-recorded content
  • Monthly live workshops
  • 12 months access to course and workshops
  • Yoga Alliance UK approved



10 monthly payments

  • 12+ hours of pre-recorded content
  • Monthly live workshops
  • 12 months access to course and workshops
  • Yoga Alliance UK approved


If you aren’t completely satisfied with the course, let us know within the first 14-days for a full refund. No questions asked.


Frequently Asked Questions

Over 30 years

of teaching transformative yoga and yoga teacher training courses

Over 15 years

of training teachers at the longest running yoga studio in Bristol

Over 1000 teachers trained

through my 200 hour and 300 hour advanced teacher training courses and intensives